if the advert sites go away for want of revenue, so what?
I think a lot of people that use stuff like Facebook etc will be bummed, but will move onto a pay-to-play service.
that goes against all of our principals. And we will pony up the dough to run it ourselves, no contributions asked, expected or accepted.
Sounds very altruistic, great. So where did the dough to run it come from? Evil corporation or magical fairies?
I run completely free services like this too, right out of my pocket, with zero profit; the money to pay for bandwidth and hosting comes from my day job: a corporation.