It's widely believed that ads have taken over (from porn ;-) as the main traffic on the Web. This is rather significant if even close to true, it's likely one of the main reasons that our handy little portable gadgets (that many of us hardly ever actually use as phones) run so slowly and eat up so much bandwidth.
But a problem with even discussing this is that, as far as I've found, there's no reliable app available to actually measure our bandwidth use, classify it, and tell us what's eating it up. I do know that my android gadget is often running warm, eating batter and bandwidth, when it's just sitting "idle" in my pocket.
Yeah, I know; part of that is the tracking software. ;-) But whatever; I can't really say with any authority what's causing its activity. The one thing I can actually see is apps that stay running in the background, and the gadget's power usage app does report that "innocent" apps like mail/message readers and web browsers are using battery when "nothing is happening". Investigating does often show that some of their windows contain video ads that are running. The power-usage app does let me kill apps, but that's not very useful in measuring the source of the power/bandwidth usage.
So is there a good way to actually measure the traffic, classify it, etc., so we can actually determine what's really eating up the battery and bandwidth? Are there good google keywords to learn about it? There are a few good unix/linux tools for examining network traffic, but I haven't found them for android, ios, etc. Anyone know what they might be, and how we might verify that they're not just trojans?
(And yes, I'm also aware that the marketers are going to read this and be major sources of replies that try to reassure us without answering anything. Maybe we can moderate them down? ;-)