..."given the choice of spending $30K on a car that they fully control and can go anywhere they want at any speed they want – or another, likely more expensive buggy that will only travel on certain routes at slower speeds and with less options." Which car would you buy?
Today, I spend an hour a day driving to and from work. Being able to work on a laptop and mobile phone as the car drives itself would allow me to punch in and out in my driveway. To me, it is not a question of "which car?", it is a question of if I want the extra hour back in my life or to be paid for working it.