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Nationwide Domain Name/Yard Sign Conspiracy 324 324

robertjmoore writes "Everywhere I go lately, I see these lawn signs that say "Single?" and then give a URL with my town's name in it. Being a huge business intelligence geek with too much time on my hands, I decided to track down who was behind them and wound up uncovering ten thousand domain names, a massively coordinated and well-funded guerilla marketing machine, and the $45 Million revenue business hiding behind it all. Hot off the presses, these are my findings."

Never appeal to a man's "better nature." He may not have one. Invoking his self-interest gives you more leverage. -- Lazarus Long

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