This was a triumph... I'm making a note here: HUGE SUCCESS!
(For the uninitiated read the letters of the start of each sentence downwards.)
...But I consider them rather faceless. I instead helped out people I know personally that needed assistance.
Amongst other things I helped some friends haul hay on New Years Day, and then volunteer assisting at their day camp in the summer when their father lost his job and the family lost their mother to cancer. For my brother I helped cover rent for a month until he could get a new job and a decent paycheck.
Do I ever expect or even ask to be repaid? Absolutely not! What many people fail to realize is that the people around you need your help just as much as these charities do. We go so far to save the world, but never think about our brother/neighbor.
Surprisingly enough I just saw some cereal boxes the other day as the local grocer's that allowed you to send in proofs of purchase for a Star Trek branded USB Flash drive...
"I believe Apple is missing out on a golden opportunity...How many IT pros use Macs at home or buy them for the family? Isn't this a perfect target audience?"
You are in the hall of the mountain king.