Kotaku has the word that Square/Enix is moving into the 'serious' games market. Serious Games, as they're known, attempt to do more than just entertain. Square has never previously created games for education, and so it's quite notable that company strategist Ichiro Otobe is now slated to give the keynote at this year's GDC Serious Games Summit. From the release: "The serious games market represents a new outlet for our skills as a game developer, and it means that we will be serving totally different customers. As such, there are many different kinds of hurdles that must be cleared in order for it to offer meaningful opportunities. I plan to speak about Square Enix's approach to these challenges, and hopefully provide both business and design inspiration for everyone interested in the uses of games beyond entertainment."