It reminds me of a story from the late 80s (?) at a tech conference. The makers of a real-time OS with real-time snapshots would periodically pull the plug on their systems, plug it back in and it would resume exactly what it was doing, to the delight and amazement of all the techies in the assistance. In the much larger and much more expensive booth in front of them was a richer vendor. The techies started coaxing them to do the same. After much hand wringing, they did, and after a very long rebuild time the system came back as a mess. Conclusion: the 1st vendor went out of business, the 2nd one is still very big.
...and Bruce Jenner (before Caitlin)
Like OP I have no idea who those people are... but isn't that the street name of the Hulk ?
Research is to see what everybody else has seen, and think what nobody else has thought.