So, I have to click, type a program name, then click again. Aren't modern GUIs great? And when you and Windows disagree as to the program "name" (i.e., the "search" fails)? [ A real example from Unity (admittedly, a while ago): I wanted the start Thunderbird, but had to type "email" for it to actually find it, even though the executable was actually named "thunderbird" - sigh. ]
["Windows" Key] + type title of launcher in start menu/screen + hit enter.
You might need to cursor up/down if you have multiple links in your start menu for the right title, for some reason.
Not sure how that's all that difficult, but YMMV