I get it all the time - nobody can say Firefox, it's always Foxfire. Drives me nuts. I've been doing on-site service with the company I started for 10+ years and I really would love to be insulated from the customers. I don't want to deal with them on the phone or via e-mail, I want to show up and fix what needs fixin' or whatever else I have to do. Babbling on the phone about the same thing over and over again is driving me crazy.