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Adblock is also a plugin I use almost always, but I had to disable it on some ecommerce sites, since it causes the merchant goods to disappear!
Researchers gave participants an iPhone 5s running three fitness apps, a Galaxy S4 running one fitness app and six wearable devices, including products from Fitbit, Jawbone and Nike.
The people doing the test probably collapsed under the weight of all these devices...
1) Design a new product, the more useless the better
2) Put up a web site describing it, and pay somebody to praise the new product