The problem is that for a long time, radio controlled aircraft have been somewhat of an esoteric hobby and the people involved formed much more of a community, with self-policing through organizations like the Academy of Model Aeronautics. You used to have to spend weeks or months, carefully crafting the aircraft, installing engines, controls, adjusting, tweaking, and then hopefully flying and not crashing in front of your friends on a Saturday afternoon. The AMA provided strict guidelines for operations near aircraft, structures, and people, etc.
Now any moron with a few hundred dollars can go get something off the shelf that performs perfectly well and is capable of ending up splashed across the Internet headlines because they AREN'T part of a self-policing community anymore. But it still begs the question of why the mainstream media is so glaringly stupid when it comes to anything to do with aviation. A "drone" has a very specific definition, though apparently to the uneducated journalists of the world, anything that leaves the surface of the earth now without a human onboard is considered a drone.