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At the study's start, the group of parents who were most opposed to vaccination said that on average, the chance they would vaccinate a future child against MMR was 70 percent. After these parents had been given information that the MMR vaccine does not cause autism, they said, on average, the chance they would vaccinate a future child was only 45 percent — even though they also said they were now less likely to believe the vaccine could cause autism. Vaccination rates are currently high, so it's important that any strategies should focus on retaining these numbers and not raise more concerns, tipping parents who are willing to vaccinate away from doing so. 'We shouldn't put too much weight on the idea that there's some magic message out there that will change people's minds.'"