Well, Apple may be doing *some* things well, but they certainly don't confront their numerous hardware problems head-on. From the long-denied powerbooks with faulty ram slots, to the macbook pro's with doomed-to-fail graphics chips (which were at least acknowledged as an issue by other vendors included in the nVidia settlement), to yellowing keyboard plastic on the early macbooks, to problems with the airport chips, to the new-found performance degradation while using sound on the mac pro's, to the yellowing displays on the newest iMacs, their hardware QC is absolutely appauling. AND they don't acknowledge these issues when they arise until enough people make a stink. This is made worse when one considers the fact that Apple only releases product refreshes what, once a year? If other hardware vendors had this problem, they'd be out of business. And Apple gets to hand pick this hardware, and custom-tailor their OS to the architecture. They don't have to deal with swirling device driver compatibility issues with their limited and carefully chosen hardware configurations.