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Biotech

Are TV Pharmaceutical Ads Damaging? 383

Posted by Cliff
from the decisions-best-left-to-the-professionals dept.
trivialscene asks: "ABC News is carrying an article about a recently published study in the medical research journal Annals of Family Medicine which examined prime time television ads run by pharmaceutical companies. The researchers concluded that the generally ambiguous ads, which appeal almost entirely to emotion rather than fact, tend to confuse viewers. They also suggest that the ads may be creating problems at the doctor's office, as some people might become convinced they need a particular medication and insist on getting it, rather than leaving the decision to trained medical professionals. What do you think about the presence of drug advertisements on television?"

It is not for me to attempt to fathom the inscrutable workings of Providence. -- The Earl of Birkenhead

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