...and therin it succeeds.
There was an ad several years ago for Levis. A guy goes into a launderette and strips down to his boxers putting everything in the machine. The ad was so successful, that numerous non-levis jeans makers noticed an uptick in sales.
Whilst $brand would prefer you buy their chips, if you buy any chips at all, that's good enough. It means you're on the hook, and maybe you'll think "hmm, I'd like chips" all on your own one day, without their prompting. If you happen to buy $brand, then all the better, but if not, then you've still expanded the market for chips.
As for those of us who claim not to receive any advertising. You read