Since you seem to be fond of food stores, I'll offer this analogy: This is not like a store deciding to not offer Twinkies anymore. Instead it's like a store deciding to forcefully stomach pump all the people who bought Twinkies from the store in the past.
Bank of Internet USA is upgrading our online solutions for Online Banking this weekend. The Bank is making this change to ensure we provide you with an Online Banking experience so impactful, you will not be able to imagine banking any other way. In preparation for the launch, there is some important information you need to know:
Launch Date: December 11, 2010. The conversion time frame will be from December 9, 2010 to December 11, 2010. Logging in to Online Banking on December 11, 2010 or thereafter. You will use the same Online Banking ID as you did prior to December 11th. The first time you log in only, your Password will be the last 4-digits of your Social Security Number. You will be prompted to change your password to one of your choosing immediately upon logging in.
This doesn't mean I'll stop doing business with them; they still have better customer service than any other bank I've ever dealt with. I just won't keep anything more than a few hundred in there until they take security a little more seriously."
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And sometimes those saving accounts only allow so many withdrawals within a timeframe.
Though I am a long time Microsoft basher (with very good reason) I have to totally disagree with you. A small company with nothing to lose run by a moron (SCO anyone?) is much more likely to try the kind of Hail Mary that any such attempt would constitute. Microsoft, while wrong in many ways, is not that phenomenally stupid. They actually have something to lose, and would be going up against Google, Motorola, HP, IBM, and thousands of other companies single handedly, and even they can't t weather the ill will such a stupid move would garner circa 2011. If it gets in the hands of another Darl McBride, it is still a non-issue, because they are guaranteed to lose, whether you think it is because we are right (which we are of course), or because big money talks. Any way you slice it, worrying about said trademark and who owns it is tantamount to complete foolishness.
On the other hand, it would make a perfect "nuke", if you will, to strike back at multiple competitors for Microsoft to use when the end is drawing near.