...but with Intel inside..I laughed...
Why does that make you laugh? Please, do tell, what's the open alternative.
I think the fact that it has Intel inside, but is called "Truly Open" is what makes it funny. Until I saw the hardware, my first impression was that they had sourced open source hardware, to be truly free and all.
Just because there is no open alternative, doesn't mean that it is "Truly Open".