10.1m people have illegally downloaded Football Manager 2013, he said on stage at London Games Conference 2013.
Jacobson said that he does not believe that one pirated game equals one lost sale "That would be ridiculous to think," he said. But based on the drop in activations, he estimated piracy cost them 176,000 lost sales. He added that 1.74 per cent of illegal downloaders would potentially purchase the game had no crack been available
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