"Canadian businesses, no matter how small, are beholden to this law. Small companies are going to fold left and right because they cannot afford to comply wiht the new regulations, and those that don't try to comply run the risk of paying a huge penalty."
You're an idiot. I have been getting email's all month from like every vendor I have ever dealt with, every company, with an email saying "hey there, please stay in contact with us". So it's hardly killing businesses left and right as you claim. Or even is it really that complex, just judging by the amount of small vendors emailing me. Some don't even use list management, but have an email you can send a message to to confirm. To most I am just ignoring it, because hey, I never did give you permission to email me forever because i bought some product off you 5 years ago! To some I have responded that its OK to email me. This is a great law! That is exactly what I expect from companies.
For our organization, we have been doing double opt in for YEARS. So there was very little to do for us to become compliant.
In short, if you are the "head of IT" for a well run business, you would have 1) already made people opt in for communications years ago, possibly implementing even double opt in and 2) already provide legit unsubscribe links and have very little to do technically to be complaint in this law. If you were doing things properly that is.
Of course if you are one of those businesses that was doing things wrong for years and are now whining about it, well what can I say.
Time to start doing a better job and managing your email lists properly.