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The Internet

Submission + - crash course in the web for communication depts

chaoaretasty writes: I have recently taken on the job of redeveloping the website for a major hospital. Amongst the many things I need to do to actually get the website and backend up I've found that I need to educate the communications team on how to I'm having a lot of trouble convincing them why taking up space on the home page to a certain section because it's what they want to push as a corporate want is a bad idea as it adds clutter for something that users will skim over, why their 30 word sentance that might be fine in a press release won't work in an about us page etc.

Basically I need to slay some sacred cows otherwise no amount of redevelopment will stop it quickly becoming bloated, cluttered and hard to navigate.

I've read some good articles on how people use and look at web sites, discussing how unwanted information just gets in the way and is ignored, articles discussing eyetracking etc. What I can't find is a couple of documents I can give them in their language that explains how websites differ from other media, why certain things that are great in print can be very bad ideas online and how they need to change their thinking in order to create a really good website.

Has anyone else come up against this problem and how did you manage to get past it?

Do you suffer painful illumination? -- Isaac Newton, "Optics"

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