Like "incentivize" or "impactful." Mine is "Leverigize123."
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The linked article is from LA, not SF. Local news sources covered it better, and seem to imply this was a PR stunt:
Not to mention the billions lost in tax evasion to the likes of Google, Twitter, and Facebook, among others. This is a manufactured controversy to distract the IRS from their job at catching tax evaders (which is what the video is about).
These employees have had their already pitiful salaries frozen for years. If 60k in entertainment is enough to keep them from going postal, it's money well spent.
I'm going to wait for Elon Musk to post the data logs before I believe this story. Clearly a hit piece on Renault.
If you're into that sort of thing, she's also experienced in light bondage, having spent 8 hours handcuffed to a chair along with her running mate:
Check out the Democracy Now! 3rd party debates, which were produced by professionals. Gary Johnson turned those down, but you can still watch Jill Stein go up against Rocky Anderson and some redneck from the Constitution Party.
Unfortunately the sponsors of this one didn't seem to know what they were doing, and it didn't help that they were using Google+, which clearly deserves its "beta" label.
Financial sites? I'd settle for them letting me use the hyphen in my name.
Don't know the difference 'tween me and you!
He comes out at night,
To give you a fright!
Don't look now
But he's gonna take a bite!
K-I-Double L-E-R Shrew
He's scary and tough!
If that ain't enough,
He's augmented with
Bat mites and stuff!
--MST3K ode to the Killer Shrews