Oh well, at least they didn't pull an Apple and label it "The New Xbox(tm)".
Volkswagen is even worse about that. First they had the old air-cooled Beetle (except it was actually called the "Type 1"), then they had the "New Beetle" (from 1998 to 2011), and now they have the "Beetle" (from 2012 on). So now, to avoid confusion, I have to refer to my 1998 model as my "old New Beetle" and my friend with a 2013 model has to refer to it as a "2012 Beetle" because if he calls it simply "new" people will think it's the 1998-2011 version!
(And no matter what we call it, we'll still get asked "is the engine in the back?")