If one were to buy one of these, how would one proceed to fill up? Would it be a viable transportation option for a road trip?
This is why I think electric vehicles have an advantage...you can put the charging station at your residence. All it needs is a wire. The infrastructure is already there, and can be expanded with relatively little expense. I can imagine charging stations everywhere one parks one's car. We all park our cars at some point, so we will all be able to charge our battery cars enough to make them usable, especially if the charging stations are high capacity.
In addition I think that in terms of space and expense, the potential power output of batteries is far larger than for fuel cells. I picture fuel cells as being finicky and complicated. If I am wrong, please correct me. However I have trouble imagining 800hp output (like the latest Tesla) from a fuel cell. My suspicion is that such a powerful fuel cell would be a Rube Goldberg machine.
Finally, and I think this is the real nail in the coffin for hydrogen as an energy source, is energy efficiency. Creating hydrogen from water, or from whatever other source you have takes a fairly large amount of energy. Let's say we take our hydrogen from water. How much of that input energy will actually make it to the fuel in terms of chemical potential energy? Some of the energy will be put into the O2 bond, which will not be transferred as fuel. Some (most) of the energy will be lost as thermal energy. Only a relatively small amount of the input energy will make it into the fuel. I would be surprised if it was even 20%, and I suspect it is less.
Compare this with gas turbine generators, that can have efficiencies well over 50%. So, you use your natural gas to generate electricity, in which you lose half of your energy already. Now you have a choice: you can use that electrical energy to electrolize water and lose 80% or more of that remaining energy. Or you can use the electrical grid to transfer the electricity directly to the car and lose only about 5% of the energy to the electrical grid.
The laws of thermodynamics are against the use of hydrogen is a fuel. Unless we can find a way of electrolyzing water that has an efficiency equivalent to the electrical grid (more than 90% - and such a process would violate the laws of thermodynamics), hydrogen as a fuel is an obvious dead end. If only the people who ran these companies knew a little bit of physics. I'll take a BSc in Physics any day over an MBA.