Thats all I have ever gotten is 16GB and its been more than enough. I have tons of apps loaded and pictures and no issues. If you're taking video after video and thousands of pictures then you need to learn some file management. And its a phone, not a DSLR camera or movie taking camera. Its for pics here and there and short video clips and a little file management. I think it should start at 32GB these days and I think its Apple trying to get you to move to iCloud storage, which isn't a bad deal now at $1mo for 50GB. I'd rather see 15GB to match Google, but Google scans your stuff and sells you to their customer the advertiser to make up for that giving away. Apple needs to sell you the product as your there customer and they make money from you. But in the end personally 16GB hasn't affected me at all.