Abrams didn't like Star Trek, he never got it and even said so - he liked Star Wars. He managed to even blow up a whole planet with a super large ship and I was waiting for some kind of "Kirk, I'm your father" moment... He'd have used light sabers in his sword fighting scene except that wouldn't have gotten permission from Lucas.
The movie was not Star Trek and despite being a Trek fan, I was not suckered into the typical remake formula that even the most poorly made movies use today. Cameos and geeky back references don't fool me. I guess I'm not much of a Trekkie because I'm not so emotionally desperate that I shutdown my brain at a Spock cameo. Hell, Disney could put Spock into the next Star Wars movie and bill it as both a Trek film and Star Wars film and I bet people would buy it! Sheep.
There are actual recorded interviews with Gene Roddenberry about how Trek was never "dark" and "edgy" and that completely missed the point of it; he had to fight to keep it away from people trying to drag it into that direction. It had the 60's moon landing optimism about the future and how we could aspire to evolve beyond such things; he primarily used aliens to illustrate those things. Today's modern anti-heroes have no place in the world he created. Like religion, the qualities that bring people in are often forgotten and the dogma takes over; having the superficial Trek branding doesn't define what is Star Trek. I wonder why anybody bothers to study or think at deeper levels on literature, because apparently not even the authors do; anymore. I dare not imagine how Candide, ou l'Optimisme would turn out as a movie.
Yes, the last Trek movies sucked because they don't care once they make money and know they can sucker people back for a few sequels - then they bring in somebody to try something drastic so they can continue to beat a dead horse... as if the "franchise" was worn out when in fact it is 100% the studio's fault every time. They make their money because people will settle for back references with a bland thoughtless dream-like state of mind (which is why huge plot holes are commonplace; once you suspend all reasoning... see the "How it should have ended" series) All this stuff is making people more stupid while wasting their time. Entertainment doesn't have to lower your IQ.
In video games, this would be like making a Mario themed FPS. It wouldn't be a Mario game.
In OS, this is like Linux running the Qvwm window manager.
In cars, this is like calling a motorcycle a school bus after painting it yellow and adding stop sign.
In politics, this would be Romney - ah, making him Democrat or Republican... he wouldn't really be either.