If the self appointed RealNamePolice hadn't made such a stink, ello wouldn't have gone viral. Suddenly facebook, a company I loathe and despise and use only with fake names, has competition. I haven't seen their service, but ello have a good manifesto, and plan to use a business model where their end-users are customers rather than assets. Facebook has achieved a degree of critical mass they've been using to revert the internet to AOL. Unless an open distributed social networking protocol emerges (unforunately, Diaspora wasn't able to make it happen), someone has to run the backbone of social networking, and I'd rather it wasn't Facebook.
So thank you RealNamePolice, not for being a dork harrassing Drag Queens, but for stirring up 30,000 Facebook users an hour to go somewhere else.