Look at how badly Flash has been hurt just because one particular brand of smartphone doesn't support it.
But that didn't make anything more "open" - it just moved the proprietary stuff to needing to be done special for iOS devices. This is the exact wrong direction to go in. If there was an HTML5 DRM standard, services could have used that to work for iOS. Instead, they need to create their own proprietary iOS application. Can you imagine what the world would be like if every platform did this?
Let's try to figure this one out...
The new CEO - a woman who just gave birth (or is about to?) - and has publicly cracked-down on people putting time in at home comes up with a Maternity/Paternity policy....
All we can hope to do is to make them run correctly - and across all devices. If you don't like DRM - no one is forcing you to use DRM services/apps.
Do you honestly think that you're going to win this battle - and that high-budget content producers are just going to start forking over all their content, without any kind of protection?! "Ideals" aside - what are you trying to accomplish here?! Do you want to perpetuate the mish-mash of methods by which plug-ins are shoehorned into browsers to make the world run??
If we standardize it in the browser (HTML5) - we won't have to implement it in the OS.
I don't like DRM either - but I would like my services like Amazon, Hulu, Netflix or whatever to work across all my devices. As much as I would love to have these services simply unprotect all their content - I don't think they'll do it, and I wouldn't if I were them. If they choose to bog-down their services with anti-ad-skipping technologies and nasty things of the such (which Amazon and Netflix do NOT btw) - those service who don't will win out.
If some other company or service started today - they'd have a VERY steep curve to go and create plug-ins for all such devices. They would NEVER work across any OLD/existing devices. So I'd argue the lack of DRM standards are helping incumbent services maintain their monopolistic market dominance.
If the services deem this as "sufficient" protection, give them a way to do it. If you're "pissed-off" by the way a particular service choose to implement it, and the restrictions they impose, you are welcome to not use their service. But at least you would be able to run a service that you *did* choose to use on a wide variety of HTML-5 compatible devices.
As it stands today - they can still design DRM that pisses you off, but have less options on what to view them on.
Great example: DVDs are a PITA - they don't let you rewind, or fast-forward through ads. I don't like them - so I don't buy, rent or watch them. With Netflix, I don't "own" the content - but they don't force me to watch ads. For the price they charge, It's a good service and a good deal - so I use them. Netflix is a big enough of a company that they've put their plug-in into my DVD burner, my Tivo, an app on my iPhone, and plug-in's for my browser. Great.
If some other company or service started today - they'd have a VERY steep curve to go and create plug-ins for all such devices - and they would NOT work across any OLD devices.So I'd argue the lack of DRM standards are helping incumbent services maintain their monopolistic market dominance.
However, if someone wants to have a video service that let's you do all that - maybe you'd elect to patronize them.
Give people the choice and the means to create and offer products and services that will work in a standardized way. Then it's up to the consumer to device what they'll use.
If you don't like the ads - don't use the service - but don't think you're going to prevent the publishers/distrubutors/whoever remove them altogether - except maybe with your pocket-book. Patronize services who give you what you want.