Here is the email conversation I had with IAB yesterday, so gullible! For those that listen to classic radio you will know who Dr Corey is.
Thanks for the heads up.
Tools that circumvent ad blocking are part of the suite of options we feel should be available to publishers when they're having a conversation with their site visitors about the value of their content and services. Not all publishers will want to simply bypass ad blocking - some will choose different tactics.
We've seen a variety of technologies developed to reinsert ads when ad blocking is in use by the client. This technology has been determined to be out of scope for IAB and the Tech Lab - it's something that will be better developed, distributed, and maintained by competitive parties.
Let me know if you have additional questions. /brendan.
Director, Technical Standards
Interactive Advertising Bureau
(212) 609-3734 / Skype: BrendanIAB
From: Robert XXXXXXXXXXXXXXXXXX
Sent: Wednesday, January 27, 2016 12:48 PM
Subject: Adblock circumvention best practices
Just returned from a meeting with some grad students at University of Maryland.
They have managed to figure out how to work past AdBlock, it is simply amazing that they have this technology. I understand they are forming
an LLC to monetize the technology. You can contact them at firstname.lastname@example.org Ask them to put you in contact with Dr. Patrick Cory,
they are referencing the work under the project name "Donovan's Brain". Go figure.
Best of luck in fighting this battle.