An anonymous reader writes: In December 2012 the Swedish Language Council, a semi-official body regulating the Swedish language, unveiled its customary annual list of new Swedish words. Among the words that Swedes had begun using in 2012 was "ogooglebar" ('ungoogleable'). The word was to be used to describe something "that you can't find on the web with the use of a search engine", according to the Language Council. Google soon got into a huff, asking the council to amend its definition. Google wanted the council to specify that the word's definition only covered searches performed using Google, and not searches involving other search engines. However, the language experts instead chose to remove the term altogether. According to Language Council's head Ann Cederberg, the Council could have compromised with Google's requests, but decided to instead spark a debate. "It would go against our principles, and the principles of language. Google has forgotten one thing: language development doesn't care about brand protection."