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Submission Wealthy Family Sues Apple for Alleged Racial Profiling->

bizwriter writes: Few companies do PR better than Apple. But sometimes the giant makes a glaring mistake. Here's a recent example that should serve as a warning that you always, always, always pay attention to how customers think they're being treated. An example is if you have a wealthy mother and her daughter claim that they've been physical restrained and detained while on a shopping trip. Call it Buying While Black.
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Submission 5 white collar jobs robots already have taken->

bizwriter writes: University of Oxford researchers Carl Benedikt Frey and Michael Osborne estimated in 2013 that 47 percent of total U.S. jobs could be automated and taken over by computers by 2033. That now includes occupations once thought safe from automation, AI, and robotics. Such positions as journalists, lawyers, doctors, marketers, and financial analysts are already being invaded by our robot overlords.
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Submission The Latest Climate Change Denial Fact Twisting->

bizwriter writes: A new report from libertarian think tank Heartland Institute claims that new government data debunks the concept of global climate change. However, an examination of the full data and some critical consideration shows that the organization, whether unintentionally or deliberately, has inaccurately characterized and misrepresented the information and what it shows.
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Submission CEOs who make outragous pecentages of company revenues->

bizwriter writes: Top earning Charif Souki of Cheniere Energy had a compensation package last year of almost $142 million, even as company revenue was $267 million with a loss of $554 million. His pay package was more than half company revenue. It turns out that hundreds of companies devote 1 percent or more — sometimes a lot more — of their revenue to pay their CEOs, including heads of such tech companies as Zynga, Splunk, TripAdvisor, Progress Software, and zulily.
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Submission The 69 Words GM Employees Can Never Say->

bizwriter writes: General Motors put together its take on a George Carlin list of words you can't say. Engineering employees were shown 69 words and phrases that were not to be used in emails, presentations, or memos. They include: defect, defective, safety, safety related, dangerous, bad, and critical. You know, words that the average person, in the context of the millions of cars that GM has recalled, might understand as indicative of underlying problems at the company. Oh, terribly sorry, "problem" was on the list as well.
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Submission Facebook post engagement drops but monthly engagement up for companies-> 1

bizwriter writes: PR and ad agency Ogilvy reported that the audience reach for unpaid company posts on Facebook is dropping significantly. It led to marketers panicking that all their efforts to get liked on the social network would be worthless. But a new report counter-intuitively shows that even as per-post reach drops, total monthly reach can grow.
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Submission Lawyer Loses It in Letter to Patent Office->

bizwriter writes: If innovation is fascinating and has enormous implications for business, reading patent applications themselves will make most people's eyes glaze over. But every now and then something quirky happens. Take this attorney who, angry over a patent examiner's rejection of his client's application, wondering if the examiner is drunk or just mentally slow.
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Submission USPTO has 89% patent allowance rate->

bizwriter writes: A new study shows that the US Patent and Trademark Office ultimately allowed 89% of patent applications last year, which likely means more bad and unreasonable patents. The rate, which was historically around 60%, started trending up when ex-IBM patent head David Kappos was put in charge of the USPTO. It's faster to allow a patent and the agency has been trying to at least stem the growth of its enormous backlog of applications.
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Submission Swedish Language Council Pressured By Google->

An anonymous reader writes: In December 2012 the Swedish Language Council, a semi-official body regulating the Swedish language, unveiled its customary annual list of new Swedish words. Among the words that Swedes had begun using in 2012 was "ogooglebar" ('ungoogleable'). The word was to be used to describe something "that you can't find on the web with the use of a search engine", according to the Language Council. Google soon got into a huff, asking the council to amend its definition. Google wanted the council to specify that the word's definition only covered searches performed using Google, and not searches involving other search engines. However, the language experts instead chose to remove the term altogether. According to Language Council's head Ann Cederberg, the Council could have compromised with Google's requests, but decided to instead spark a debate. "It would go against our principles, and the principles of language. Google has forgotten one thing: language development doesn't care about brand protection."
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A bug in the hand is better than one as yet undetected.