We understand our own game's communities pretty well, but stepping into an established, years old modding community in Skyrim was probably not the right place to start iterating. We think this made us miss the mark pretty badly, even though we believe there's a useful feature somewhere here.
Most important quote. They want to monetize the mods, like they did when they bought DoD, CS, etc. They just made the mistake of trying to monetize the mods of an established game of a different publisher/developer.