some of the features of our Site and our Service are intended to provide entertainment.
That sentence doesn't mean anything. All of the site is intended to provide entertainment, I'd imagine. Why else would you go to the site? But the entertainment being offered is talking to people who want to have hot, sticky affairs.
Their motto was not, "Life is short. Talk to a bot.".
The fake messages are sent to convince the user that the service is useful to them. How is that not fraud?
It's the equivalent of selling magic beans.
Every publisher believes that the e-books don't really compete against one another in price because each one is unique. They aren't interchangeable...someone won't say "wow, I bet I can get this same book cheaper somewhere else..."
But they are wrong.
Exactly. People might not be able to buy that particular book for less money, but maybe they can find a book in the same genre for less money. The only reason someone would be set on one particular book is either a) it's an author they know and enjoy, or b) that particular book got great reviews or was recommended by a friend.
There's no future in time travel.