I take it you have heard of the Bond theme song curse?! Any artist recording the Bond theme song will be sucked into some sort of Bermuda Triangle career black hole and will never be heard of (musically) ever again. (A reason to be actually thankful for Amy Winehouse's drug addiction.)
So, yesterday I caught the video of the new Bond theme: Another Way to Die with Alicia Keys and Jack White.
And I have now developed a new and exciting (yes, because I know you have all been waiting for this) alternative theory: it's not a curse, it's a pinnacle.
You have to understand that from a musical point of view, I hate Alicia Keys; I mean, really, really hate Alicia Keys; hate to that extent that I will turn off, switch the channel, leave, just simply will not listen to, will go to lengths not to listen to, kind of hate. Which is sort of funny, because I usually quite like that whole R&B/urban/soul/whatever. But Alicia Keys? Ixnay! Cannot do. Yet there she is: in that video, singing that song, and I like it! I almost like her, singing it! Can this be? How can this be???
So my theory is now that the Bond song merely represent the summit of an artist's career and that is the reason we never hear from them (musically) ever again. Not a curse. A high point. From which to only way is down, down, down.
Think about it: has Sheryl Crow ever sounded better (or looked better) than she did in Tomorrow Never Dies ; was there ever a better Duran Duran song than License to Kill ; or better one for Carly Simon than Nobody Does It Better ?! Can you name one other Wings' song but Live and Let Die ? (No, Mull of Kintyre doesn't count; it's not a song, it's a punishment.)
Now I admit there may be some slight flaws - or, exceptions - to this theory. Chris Cornell, I hear you say. Which, I would have to admit, is a potent argument. Maybe. For have we really heard much of/from Chris Cornell solo musician before or after this foray into Bond?!? (And isn't that an unusually dreary Bond ditty, anyway?!)
Then there is, of course, Madonna. It seems there is always, somehow, Madonna. Well, I admit, that her career can hardly be said to have ended with that song (obviously, that corpse was left to die another day), nor can I honestly claim that the song itself represents (one of) the pinnacle(s) of her career. I would like to point out, however, that American Life was released the year following her Bond song. And that both Confession from a Dance Floor and Hard Candy sound unusually tired and backward looking. (4 Minutes easily sound like any
Either way, I rejoice in both the song and the fact that Another Way to Die will bring an end to Alicia Keys' polluting to ether waves. Go Bond!