+ - Apple Decreasing In Relevance To Gen Y Says Social Researcher->
"Michael McQueen tracks the changing tastes of Gen-Y and believes the inventor of genre-defining devices such as the iPhone, iPad and iPod could be largely irrelevant to people under 30 within five years.
"The Sydney-based researcher has written four books on social trends with the most recent, Winning The Battle For Relevance, based on a survey of more than 500 companies.
"He created a "relevance curve" for the book to describe a company's importance to its core market and believes Apple is "past the turning point"."
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