Kodak is dedicated to film for a while, they just realize that kodackrome's niche is pretty tiny. They did introduce Ektar, which is a pretty nice fine grain negative film. I just wish they sold it in 4x5 sheets. I am a big fan of ektachrome VS, can't beat the colors and resolution, too bad it's $5 every exposure I make. I look at it this way, film is pay as you go, and digital is pay it all up front. I could have bought a nice digital rig by now, but I would have had to get $10,000 pulled together. Instead I use a camera that is as old as my grandma and good ol' film.
There is very little future in being right when your boss is wrong.