They will charge you when you decide to listen to something, not when you hear or see it.
FLAC is not new, it's a lossless format, meaning, it compresses audio but you don't lose quality in the process.
What would you suggest? Your course of action is akin to those of revolutionary anarchists in regards to dealing with government. Setting governments on fire and making mediocre programmers redundant are both solutions that could work -theoretically at least- but are completely impractical. I'm not sure the solution can come from academia, by the way.