Seatbelts: "Consumers find them too restrictive!"
So, an aside here: There's absolutely no question that seat belts make drivers and their passengers safer -- none whatsoever.
Pedestrians, on the other hand, have a considerably higher death and injury rate in areas where seat belts are in use -- seat belts reduce risk for drivers, drivers behave more recklessly (because they can), and other road users who aren't protected by those seatbelts die.
I'm also reminded somewhat of guard rails on some of our major freeways (Austin area) being replaced with a trio of metal lines intended to redirect vehicles back onto the road rather than letting them cross the median into the other direction's traffic. It's not an entirely bad idea -- unless you're on a motorcycle, in which contact with those things at speed almost always means dismemberment.
Anyhow -- there's more than one kind of road user, and decisions made intended to protect one class can have unintended effects on the rest. A groundswell of support for something that makes drivers safer might well increase the risk of death for folks who are already in a marginalized class.