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Google To Monitor Surfing Habits For Ad-Serving 219

superglaze (ZDNet UK) writes "Google is gearing up to launch cookie-based 'interest-based' advertising, which involves monitoring the user's passage across various WebSense partner sites. The idea is to have better-targeted advertising, which is not a million miles away from what Phorm is trying to do — the difference, it seems at first glance, is that Google is being relatively up-front about its intentions."

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