- iOS security whitepaper describes how is iOS and related technologies hardened against attacks. iMessage specifically is fully end-to-end encrypted with Apple never being in possession of messages' cleartext or the keys to decipher them.
- Data on devices with iOS 8 on them not being accessible even by Apple. FBI and DoJ are up in arms about this and resorting to "think of the children" by scaring us how Apple devices will now be the choice of pedophiles and kidnapers. (To be honest, this ain't an Apple exclusive, as Google now provides this functionality in Android, so at least some Android devices are safe from being broken into.) Just be sure to disable unlock-with-fingerprint.
- Safari on both OS X and iOS having the option to use non-user-tracking service DuckDuckGo as the search engine (I have set it up as the search engine on all my machines).
So yeah, if there's a significant market value in providing privacy-conscious products (that is, consumers recognize its value), then companies will react accordingly. Clearly, it ain't a full solution, but it'll be a significant force in tilting back the playing field somewhat.