Seriously, you think one in every 2000 people on Earth, from newborn Vietnamese infants to elderly Masai tribesman, logging onto NASA.gov to read about a relatively low budget mission to be a poor showing?
Yes, I do. A relatively minor web site like littlethings.com has more than that many unique visitors per day . Heck, slashdot had more visitors in its heydays.
According to Google, there are 2.94 billion internet users. According to Nielsen, internet users on average visited 5.50 science related web pages per month (in 2010).
And NASA in total managed to capture 0.021% of those science related visits? Yes, I call that a PR failure. If Alice Bowman had had a wardrobe malfunction, it would have generated far more traffic.
It was a huge scientific happening. Likely the biggest one since the Voyager flybys of the gas and ice giants. It tells us so much we didn't know.
And most people haven't even heard of it. That's downright shameful.