We enjoyed being forgotten until google came along. This is not about imposing a "new" right, this is about enjoying what we the previous generation has as a freedom. This is about reclaiming what search engine stole from us. As I already said multiple time on slashdot, a society which do not forget , helped by a seaerch engine, is a pathologic society which does not forgive, and ruins potentially lifes forever.
Google is a memory prosthesis. The fact that such a thing did not exist until recently, does not mean that there has ever been a right to ban it. We're in a transitional period where people haven't yet learned to adapt to it by properly discounting the importance of long-past events. If we just ban it now, we never will. The damage done by the transitional period is temporary, that caused by continuing to forget as before is not.
"Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained, as among savages, infancy is perpetual. Those who cannot remember the past are condemned to repeat it." -George Santayana