I mostly agree with that - my big issue with today's Lego (and I think yours) is rather the single-purpose pieces. I liked Legoland's antenna dishes that you could mate in several different ways, and the minifig's hands which had another "standard" dimension that also included stick antennae, etc etc. (don't get me started with Technic). Many of today's sets are just toys that you can disassemble and put back together.
Back on topic, I meant the theme on the box, which is even more visible than Shell's tiny logo on a brick so I wouldn't be surprised if they go after gas-station kits (though I suspect anti-corporatism played a significant part here).