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^^^^ This is what allows Microsoft and game publishers to claim a profit on your resale.
If this is not the case then I would not recommend buying a used game. Then again, if Microsoft is imposing that the retailer resell the used game at market price, you might as well just buy the game from a first-sale retailer. I personally have only ever purchased new games for this reason, so whether or not Microsoft and the publishers include this with used games is a moot point for me. However, given my previous statement, I still care about my fellow gamers and their access to game content. I hope Microsoft and the game publishers have taken this into consideration.
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A public cloud offering is where you have a scaleable cluster of compute nodes connected to a massive backend storage system (like a NetApp- or HP-iSCSI SAN) and is managed by a management server running OpenStack, CloudStack, OpenNebula or whatnot. This then allows any user to simply login and create a VM with no guarantee of low-latency connectivity or functionality of use for internal applications, which is what you get with big-cloud providers. I certainly would not recommend using Linode, Rackspace, etc. for an internal server due to security concerns. A public cloud offering is what my original post was referring to and I apologize if I confused you. In your situation, depending on how many clients you have, I would heed warning as to whether or not you want to go the route of an Enterprise-level cloud service provider; but I do wish you the best of luck. It isn't cheap, and it isn't easy.