Honestly. Look at the agreement between you and them. You are providing eyeballs for a product. When they believe they can track you beyond your eyeballs, there is an issue. You don't HAVE to look at billboards as you drive by them. Why do they think they can throw a GPS tracking device on your car as you drive by? All business transactions are based on equal standing. Especially contract law. You need to be on equal footing for contracts to be honored. That is why some jurisdictions don't see Shrink Wrap EULAs as valid and enforceable. You have no equal footing with something that you already purchased and cannot return, since the package was opened.
When the equation is equal again, you can walk back and deal as an equal, until it is an equal equation, the only way to win is to not play.
Kobayashi Maru
Democracy is two wolves and a lamb deciding what is for dinner.
Liberty is a well-armed lamb.
AdBlock Plus just give us lambs better arms.