HP has been running ads for a couple of years now that are the best counter to Apples ads yet. The ads show all the creative ways well known people are using their (HP/Windows) computers. They are eyecatching, inventive, stylish and cool. I've always found the Apple ads to be fairly lame, though I can't deny the fact that they seem to have worked fairly well for Apple. I always thought Apple should have been the one with ads like HP's. I guess this is why I don't work in advertising.