So, wait - who exactly in the First World does not know what Microsoft is and does by now?
It's know but they remain relevant by staying relevant.
This one I can sort of agree with, though most of their efforts in this space have flopped spectacularly: MSNTV, Kin, PocketPC, Zune... I think the XBox was the only Microsoft product to date that hadn't crashed and burned insofar as consumer electronics are concerned.
Ok, so the rest of their attempts failed.
The Xbox didn't.
And that's bad because