Wouldn't it be nice if the facts fit your wishes? Too bad that they don't.
Microsoft pretty much does sell it's stuff with little resistance. Windows 8 sales are down, but MS has made it clear that they're willing to take a short term hiccup in order to position themselves for the mobile movement. Win 8 on the Desktop is still a pain, but reviews are that it's in league with Android/iOS as a mobile platform purely on its own technical merits. It may well be that the Desktop/Mobile schizm is resolved over time as desktops pick up mobile features, such as touch screens. As an example, my wife's new Dell laptop has a touch screen, light weight, and decent (8 hours) battery life - three things that mobile devices traditionally had over the lap/desk top.
Since the rule of thumb is "buy the 3rd one" the next update to Windows 8 (which is really a new usability model) will probably be the one that gets traction. They sold XBox at a loss for years before it finally became profitable. If you remember history, it took some time (of significant losses) before MS Word beat out Word Perfect, and for Excel to beat out Lotus 123.
They have a monopoly on Desktop OSs, something they are now using (again) to leverage their way into a new market. (Mobile) And slowly, it's working. Windows 8 phone passed 10% market share in Europe recently. It became #3 in the USA some time ago. And while these milestones seem meager, if they only increase their percentage marginally from year to year, eventually they'll rule the roost as they've done with their Desktop OS. And they have more money than many countries, which buys them a *lot* of a time. That's no guarantee of success, but they are, in no fashion, doomed to fail, regardless of how many "fumbles" you may perceive.
The real question to be answered over the next 2-5 years is whether or not Android can become replace Windows faster than Windows can replace Android.