So far there aren't many comments here, but all of them are sitting here flaming Tim Cook. No where in the articles linked did it say that shareholders (as a group) wanted this. In fact, if you RTA (the last linked one), you'll see that it received less than 3% of the vote. But people who are too afraid to post under a user name are also apparently all too happy to post that Cook is doing a disservice to his shareholders, even though the overwhelming majority of said shareholders agree with him.
So what should those that don't do? Buy something else. I don't get why people who are seemingly for the free market are up in arms about a company doing something their way and telling people that if they don't like it, they can go somewhere else. Just because the ROI in one company might not be as high as possible (according to a think tank, not a court of public opinion by any stretch, which is where Apple exceeds), doesn't mean that the company is doing a disservice to its shareholders, unless those shareholders are in it for the shortest term possible.