In the IKEA catalog 75% of the pictures are computer generated, only 25% are shots of real scenes with real products.
CG Society interviewed Martin Enthed and his team about how they managed to switch from traditional shooting to CG:
[...] the real turning point for us was when, in 2009, they called us and said, “You have to stop using CG. I’ve got 200 product images and they’re just terrible. You guys need to practice more.” So we looked at all the images they said weren’t good enough and the two or three they said were great, and the ones they didn’t like were photography and the good ones were all CG!
The article stress many advantages CG have over traditional shooting, and points out that even the kitchen, the most expensive shooting, has its layout localized to the targeted country (big white sink or small stainless sink, more drawers,
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