Find out when the BSA/MS marketing circus is coming to your town and sponsor an anti-circus.
What wouldn't be a better time to hear about free software then right when you are preparing to shell out thousands of dollars to become "compliant"??? (gosh I love that word, why don't they just say "submissive").
People from the Linux Distro's and the UserGroups should orgainze install-fests and whatnot to coincide with these "events".
Point and Grunt