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The funny part is that when American Express top brass learned that they'd been discovered, they scrambled into damage control mode and met with the leaders of Caspian promising to "ensure that any people-tracking plans be accompanied by language requiring consumer notice and consent". They also promised to make a spychip-free version of the card if a customer, but only if the customer asks for it. Sounds to me like they're making token gestures to appease the privacy experts while merrily continue to do everything they planned to in the first place."That patent application, titled "Method and System for Facilitating a Shopping Experience," describes a Minority Report style blueprint for monitoring consumers through RFID-enabled objects, like the American Express Blue Card
It states that all products with DRM should be labelled on how the product can be used or not used.
It also references the Gowers Report [PDF warning] published December 2006 and the recommendations proposed in the report.